Nowadays, the first interaction a potential customer can have with a business is through their website. Businesses have invested time and money in having a remarkable and distinct website that can appeal to their potential customers. Is the investment worth it?

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Image: Pixabay

1. Acquiring New Customers

Traditional shops tend to be open for limited hours specified during the day. A website allows your business to open for 24/7 which will help your business generate new leads and target a broader target market globally. You can publish your contact information on the website which is a great way to encourage your customers to get in touch with your business.  A website is a great way for your business to stand out from businesses that offer the same products and services.

2. Online Presence

Irrespective of the industry that a business is in, an online presence is important for a business. It helps potential customers find your business before they know you exist which ultimately plays a huge part in the purchasing decision of the customer. Besides social media, a website is one of the few places that offers the best online presence for businesses.

if your business is not on the internet, then your business will be out of business

Bill Gates

A website will allow your business to show off your brand through text, colours, images and video. It will offer a place to publish content which will be integral to your inbound marketing and present a solution to your buyer’s problems.

Image: Pixabay

3. Credibility

Customers are likely to engage with a business they can trust, and a website is the best way to establish a relationship with potential customers. A website that looks good and clearly communicates information to customers will increase an organization’s credibility.

Websites can also be customized to show testimonials from experiences previous customers have had with your business. By seeing the experience of other customers who have used your products or services, it will add to the business credibility and can oftentimes lead to customers buying into your business.

4. Advertise Products and Services

Businesses are always looking for ways to showcase their latest products to potential customers. A website will enable your businesses to show their products in high quality images and narrate their own service offerings. This can be an essential promotional tool for your latest offerings to customers.

5. Social Media Alternative

Having a social media page should not be the only thing your business should bank on, there are benefits a website offers that social media pages lack. A website establishes credibility and a social proof to your potential customers. A great way to track your buyer’s journey from being enticed by your product to purchasing your products.


A website has become an essential part of the business and creating a website has been relatively affordable.

For more information Psybrtech Initiative can help you in your quest for understanding and implementing websites contact us here