Nowadays, the first interaction a potential customer can have with a business is through their website. Businesses have invested time and money in having a remarkable and distinct website that can appeal to their potential customers. Is the investment worth it?
1. Acquiring New Customers
Traditional shops tend to be open for limited hours specified during the day. A website allows your business to open for 24/7 which will help your business generate new leads and target a broader target market globally. You can publish your contact information on the website which is a great way to encourage your customers to get in touch with your business. A website is a great way for your business to stand out from businesses that offer the same products and services.
2. Online Presence
Irrespective of the industry that a business is in, an online presence is important for a business. It helps potential customers find your business before they know you exist which ultimately plays a huge part in the purchasing decision of the customer. Besides social media, a website is one of the few places that offers the best online presence for businesses.
if your business is not on the internet, then your business will be out of businessBill Gates
A website will allow your business to show off your brand through text, colours, images and video. It will offer a place to publish content which will be integral to your inbound marketing and present a solution to your buyer’s problems.
Customers are likely to engage with a business they can trust, and a website is the best way to establish a relationship with potential customers. A website that looks good and clearly communicates information to customers will increase an organization’s credibility.
Websites can also be customized to show testimonials from experiences previous customers have had with your business. By seeing the experience of other customers who have used your products or services, it will add to the business credibility and can oftentimes lead to customers buying into your business.
4. Advertise Products and Services
Businesses are always looking for ways to showcase their latest products to potential customers. A website will enable your businesses to show their products in high quality images and narrate their own service offerings. This can be an essential promotional tool for your latest offerings to customers.
5. Social Media Alternative
Having a social media page should not be the only thing your business should bank on, there are benefits a website offers that social media pages lack. A website establishes credibility and a social proof to your potential customers. A great way to track your buyer’s journey from being enticed by your product to purchasing your products.
A website has become an essential part of the business and creating a website has been relatively affordable.
For more information Psybrtech Initiative can help you in your quest for understanding and implementing websites contact us here
What is hosting?
Hosting, in one sentence; a place where your website or web application lives. It is like the “stand” or “land” on which your house(website or web application) is built on.
Hosting generally enables four things:
1 – Your domain name e.g companyname.com, companyname.org, companyname.co.za
This becomes your digital identity or your digital address. Just like your house has a stand number and then your house number so a domain has an IP address number and a domain name registration. The IP address is the “stand number” of your domain name and the domain name is the “house number” or “Street address” of your website. It makes it easier to go to www.domainname.co.za rather than having to type in 192.168.xxx.xxx
Domains have to be registered by a domain name registration company, where it gets registered in the domain registry. This is so that the internet can keep track of who currently owns which domain. A domain can only be owned for a full business year then the domain will have to be registered again.
2 – Email addresses
Having hosting and then having a domain name unlocks having personalized email address which are generally email@example.com or firstname.lastname@example.org
This enables your company to have a professional image. The email will show that you do not rely on free services and can take care of your business expenses. It also shows commitment as you have to continually renew your domain name and pay for hosting every month in order to have the white labelled email.
3 – Easier to monitor your website health
Having a hosting provider enables you to access the status of your website. This includes data such as how much traffic has passed to your website, the location of the visitors and what type of browsers they are using. This information, coupled with a good analytics platform like google analytics will enable your organization to have powerful information at your disposal so as to ensure that effective decisions are made to increase the bottom line.
Your website health is measured in the amount of time it spends offline. The more time it spends online the better its health. Every major hosting provider company will ensure that your website is available and online for 99.99% of the time.
4 – Accessibility of your website
Now people can type www.companyname.com and see your website there. This makes life easier for you or your organization to advertise and showcase products and services. This helps with visitors not having to type out or follow a complicated route in order to access and see your website.
For more on websites and why your business needs one click here
It can be agreed that without hosting your digital, online life would be quite miserable.
Psybrtech Initiative provides hosting for all types of website, be it an e-commerce website or a single page website. They all have a home with Psybrtech Initiative. Click here to contact us regarding your hosting needs.